China’s Trademark Registration China’s Trademark Registration Mask

China’s Trademark Registration

Trademark registration in China is overseen by the National Intellectual Property Administration (NIPA) and follows the principle of "first to apply, first to register." For businesses entering the Chinese market, early trademark registration is crucial to prevent squatting or infringement of their brands.

BIGU Group offers comprehensive trademark registration services in China, helping clients identify appropriate categories, submit applications, and respond to opposition procedures, enhancing legal protection for their brands.
‍BIGU Group's Professional Advantages
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‍ • Familiar with the Trademark Law of the People's Republic of China and examination standards.
• Provides bilingual (Chinese and English) classification advice.
• Works closely with Chinese lawyers and agents to handle opposition and rejections.
• Assists overseas clients in submitting registrations from Hong Kong.
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‍ ‍Our Service Content
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‍ • Similarity searches and infringement risk analysis.
• Classification recommendations and trademark design consultations.
• Drafting and submitting registration application documents.
• Handling opposition, rejection, withdrawal, and renewal processes.
• Support for trademark transfers and licensing arrangements.
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‍Suitable Targets
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‍ • Hong Kong or foreign enterprises intending to enter the Chinese market.
• International companies needing to prevent brand squatting and counterfeiting.
• Brands planning to establish a nationwide commercial presence.
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‍ ‍Why Choose BIGU Group?
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‍ We integrate Hong Kong and Chinese trademark practices to provide strategic registration and risk management advice, helping you steadily expand your brand footprint in Greater China.
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